‘Moon Artist’- The artist that shows the user’s emotional side.‘Sun Artist’- The artist they listened to the most in the last 6 months.One of the new experience highlights is ‘Your Dream Dinner Party’ which lets users pick three of their favourite artists that they’d invite to a dinner party and Spotify would then make a playlist for each of the chosen artists.Īnother quirky highlight is ‘Your Artist Pairs’ that shows unique pairings of unrelated artists from the listener’s music listening range.Īnd then there’s the ‘Your Audio Birth Chart’ which tells users their:
Spotify’s Only You is a global brand campaign that comes with a distinctive in-app digital experience, sharable personalised playlists and marketing across multiple channels such as TV, social and digital. Spotify is obviously trying to achieve the same kind of success and popularity with their latest ‘Only You’ brand campaign. Spotify’s stock price increased by 16% during the last year’s ‘Wrapped’ campaign while its ranking on App Store rose drastically, suggesting the fact the campaign was a success.
In fact, users love Spotify’s personalisation efforts so much that they share their music breakdowns on social media in high numbers.Īt the end of each year, the Wrapped campaign by Spotify tells its users about their listening behaviour throughout the year.
Oftentimes, Spotify packages all this data into a visual offering to give its users quirky stats and facts about their music listening habits. Spotify is famous for offering a highly personalized user experience, one that is derived from the swathes of user data it gathers.
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